HOLY CITY HANDCRAFT X CAMPARI
VIEWS
854,639
INTERACTIONS
53,265
reach
648,646
WHY THIS PROJECT STOOD OUT
Sponsored by Campari South Carolina, this Buko Pandan Clarified Cocktail with Ube Foam became a viral moment for Holy City Handcraft. This recipe showcased Miguel’s mastery in blending cultural nostalgia with elevated cocktail techniques. Inspired by Filipino desserts, the drink combined clarified pandan coconut with a vibrant ube foam for a layered, visually striking serve.
The reel resonated widely on IG, garnering over 854,000 views and 648,000 in reach, with a staggering 93% of views coming from non-followers. The video generated 53,257 interactions, including 34,788 likes, 8,009 shares, and 10,217 saves, signaling not only aesthetic appeal but true content value. With a total watch time exceeding 270 days, this reel exemplified how Miguel’s storytelling can captivate, educate, and convert on a massive scale.