HOLY CITY HANDCRAFT X Tres Generaciones
Impressions
555,827
INTERACTIONS
49,807
reach
517,054
HOW THIS PROJECT STOOD OUT
The Salted Chocolate Oaxacan Old Fashioned is a prime example of Miguel’s ability to blend rich flavor profiles with cinematic visuals. Featuring mezcal, dark chocolate bitters, and a hint of sal de gusano, the drink nods to traditional Oaxacan ingredients while offering a sleek, modern twist.
The Instagram reel reached over 517,054 users, and received over 555,801 impressions, 11k+ of those coming from shares. It drove 49,807 interactions, including 9,530 shares and 12,861 saves, and nearly over 17,000 likes, showcasing strong content value. With 74 days of cumulative watch time and a 36-second average view duration, the post demonstrated powerful retention and high engagement, making it one of the most effective storytelling pieces in the HCH portfolio.