The Hugo 75 reel beautifully illustrates Miguel’s talent for reimagining classic cocktails with fresh, visually exciting techniques. By merging the iconic French 75 format with a summery Hugo spritz—complete with butterfly‑pea ice and crisp mint garnish—the drink appeals to both nostalgia and modern palates while reinforcing Empress 1908 Gin’s premium aesthetic.

This Instagram reel achieved remarkable organic reach, serving content to 257,611 users, with 221,105 unique viewers. It generated 4,951 interactions, including 1,117 shares and 1,866 saves, along with 1,945 likes—affirming its compelling narrative and strong utility. With 13 days and 2 hours of total watch time and a 5-second average view duration, the reel demonstrated efficient viewer engagement and retention. Spanning content discovery (93% non‑follower views) and meaningful engagement, this reel stands as a cornerstone of storytelling and brand impact within the HCH portfolio.