cocktails + Drinks INFLUENCER CONTENT
Creating story-focused content for brands in the spirit and beverage space since 2015
Creating story-focused content for brands in the spirit and beverage space since 2015
— Lemonade PR
— Empress Gin
— Blade and Bow
— Vineyard Vines
The P*rnstar Martini is a modern classic—fruity, approachable, and built on a formula that works. But here’s the thing: formulas can be reworked if you respect what makes them work in the first place.
This Mexican version starts with Mijenta Reposado, which brings oak and vanilla complexity that rum or vodka can’t match. Passionfruit syrup keeps that fruity brightness the original is known for. But here’s where it gets interesting: Nixta. It’s a corn-forward Mexican spirit that adds something earthy and unexpected—it’s not trying to hide, it’s showing up as itself. Vanilla agave syrup bridges the gap between the tequila’s spice and the passionfruit’s sweetness. Fresh lime brings the tart snap.
The egg white is optional, but if you use it, shake hard for a silky texture that transforms the whole experience. The tepache sidecar is the final touch—it’s fermented, slightly funky, and it makes sense alongside this drink in a way champagne never could in a margarita moment.
This is a martini built on Mexican spirits that deserve more attention. Sophisticated, fruity, and genuinely different.
Cheers, y’all!
Why does bourbon get a reputation as a cold weather drink??
Together with my friends at @fourrosesbourbon,
we’re going to prove that theory wrong, and honestly, it wasn’t hard.
Four Roses Small Batch brings a soft, fruity character with layers of spice that hold up beautifully against tropical flavors, which makes it a surprisingly natural fit for a frozen drink. So instead of reaching for rum, I built this Pina Colada around bourbon instead. Coconut cream and pineapple juice bring that classic tiki sweetness, a splash of lime juice adds acidity to balance it out, and blending it all with ice gives you that thick, frosty texture that disappears fast on a hot day.
What’s your go to bourbon cocktail for summer? Drop it below, I might build it next.
Cheers, y’all!
National Tequila Day deserves a riff that actually hits.
Loca Loka Blanco brings clean, fruity Highland agave character to fresh watermelon, bright basil, and a salted rim. We're freezing it smooth with Aperol and agave syrup, then garnishing with a watermelon slice and basil leaf. This is the margarita your summer's been waiting for.
Cheers, y'all!
The Corpse Reviver No. 2 belongs to a family of cocktails that date back to the late 1800s. These drinks were supposedly designed to do exactly what the name suggests: revive the drinker from the dead after a long night.
Many versions of the Corpse Reviver existed in the late 19th century, though most were lost to time. The best-known recipe today is the Corpse Reviver No. 2, which was preserved in Harry Craddock's 1930 book The Savoy Cocktail Book.
Like many cocktails from that era, it faded from popularity during the mid-20th century before being revived during the craft cocktail renaissance of the early 2000s.
The drink works because it follows the classic sour template: a base spirit balanced with citrus and sweetness. In this case, gin provides structure, orange liqueur and lemon bring brightness, and Lillet Blanc acts as the aromatic wine component that ties everything together.
The final touch is an absinthe rinse, which lightly coats the glass and adds a subtle herbal aroma without overwhelming the drink.
Refreshing, tart, and deceptively strong, it's easy to see why Harry Craddock included a warning alongside the recipe:
"Four of these taken in swift succession will un-revive the corpse again."
Cheers, y'all!
Ernest Hemingway was a madman for this.
The original Death in the Afternoon from Hemingway's original recipe called for 1½ oz of Absinthe and 4 oz of Champagne into an unchilled glass, UNDILUTED. Drinking 3-5 of these in succession would be 💀. As someone pointed out in the comments, the original quote was actually to 'drink 3-5 of these SLOWLY' - which makes way more sense (I think).
Big props to @anderserickson who found a way to make it a more balanced and palatable recipe.
Cheers y'all.I blame the internet for this one…
Diet Coke has always been the caffeine rush, but throw a shot of espresso in there and you’ve got something that hits different. The vanilla sea salt foam is what pushes it over the edge. Sweet, salty, creamy, cold, and caffeinated all at once. This is what viral drinks are supposed to taste like.
Big thanks to @skymckee and @join_jules for the inspo!
Cheers, y’all.
Style is personal. So why should your cocktail try to copy somebody else’s?
I teamed up with my friends at Ralph Lauren Fragrances to build a cocktail around their Ralph’s Club New York Parfum, and the fragrance did most of the talking. Black currant, cognac, oud wood. That’s basically a drink order.
So we built a Manhattan style sipper with cognac as the base, swapped the sweet vermouth for creme de cassis and a touch of dry vermouth, added a barspoon of absinthe and a few dashes of bitters, then finished it with an expressed lemon twist for brightness. Given the NY roots on this bottle, I’m calling it The State of Mind.
Cheers, y’all!